LG’s The Face Shop fermentation line THE SMIM was a huge hit last year ( article : here ). Based on pure sake ingredients extracted from natural fermentation, these products will contain natural fermentation crystals that will penetrate deep into the skin. The product is being produced in the Tottori Prefecture of Japan which upholds a 145 year tradition of producing the country’s top Sake by fermentation while using LG Household and Health Care’s technology to create an efficient product. ( LG already has a premium fermentation based line – Su:m 37 ). The sake contains ingredients such as amino acids, peptides which will moisturize dry skin and improve the skin’s elasticity and density.
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