It’s no shock here : Despite being such a small country, South Korea accounts for 18% of the global sales in Men’s skincare. 18% – and that’s only for ONE country ( there’s 196 countries in the world! ). By looking at the Laneige photo tutorial below, it's no surprise. Even Western Men Skincare brand doesn’t feature tutorials like that! When will that day come when other Asian men will feel confident using a foundation brush, a duo fibre brush, and eye liner without thinking that it's feminine? It's all about self confidence !