Sulwhasoo First Care Serum

AMOREPACIFIC President and CEO Kyung-Bae Suh is pleased to report record-breaking sales for Sulwhasoo, the company’s luxury brand of cosmetics made from Korean medicinal herbs. Since the release of Sulwhasoo First Care Serum (YoonJo Essence: 60ml/around 80,000 won), sales have reached 100 billion won  —a first for the industry.

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