Monday, December 26, 2011

Saimdang 사임당


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I’ve been wanting to write this article for weeks and i have been in contact with the people behind Saimdang to gather some information on the brand, and for further partnership.. and a lovely reader,  Nguyen asked for it today, so to repay her kindness for sending me samples from LG’s Belif during her last trip to Korea, i sped up and wrote this article for her. This will be your Christmas present from me! Hehe Smile 

Saimdang is another chinese medicine skincare brand which dates back to 1995, even before the introduction of Sulwhasoo ( though the history of Sulwhasoo dates back even longer to 1960s ). It’s anti-aging line ‘INHYUNJIN’ was awarded the ‘Korea Techonology Competition’ in the cosmetic field in 1006. It has reached sales volume of about 60 million USD in 2009.


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